About Us
Founded by Carthage Alumni. Driven by Carthage Pride.
The Big Red Collective was established to support Carthage College student-athletes by creating meaningful NIL (Name, Image, and Likeness) opportunities that empower them on and off the field. Though independent from the college’s athletic department, the Big Red Collective is proud to be officially endorsed by Carthage College as its preferred NIL partner.
OUR FOUNDING STORY
The Big Red Collective was founded by Craig Deaton, a proud member of the 1972 class of Carthage College. A standout athlete in both football and baseball during his college years, Craig created the Big Red Collective out of a deep desire to give back to the programs and community that helped shape his life.
OUR MISSION
The Big Red Collective proudly aligns with the mission of Carthage College Athletics—to help build well-rounded individuals who positively influence the world and excel on the field and off. Utilizing NIL opportunities in conjunction with student-athletes will help them fulfill their potential as winners both in collegiate athletics and beyond graduation.
Leadership & Advisory Board
The Big Red Collective operates as a third-party organization with a passionate and experienced advisory board that guides its mission and partnerships. Together, this leadership team brings a deep knowledge of Carthage College athletics, strong ties to the college, and a shared commitment to shaping student-athletes into future leaders.
Craig Deaton
Founder, Carthage Class of 1972
Kyle Deaton
Founder, Carthage Class of 2005
Kevin Deaton
Kevin Deaton
Augie Schmidt
Longtime Carthage Baseball Coach, Retired 2025
OUR VALUES
At the heart of the Big Red Collective is a commitment to helping student-athletes thrive, both on the field and beyond. We focus on supporting all Carthage Athletic programs by helping to attract, retain, and uplift players who embody the spirit and values of the College.
COMPLIANCE
Big Red Collective is proud to partner with Opendorse, the leading NIL marketplace and athlete endorsement platform. Through this collaboration, Carthage College student-athletes gain access to a trusted, compliant, and easy-to-use platform that connects them with NIL opportunities while streamlining the process for businesses and supporters. Opendorse provides transparency, ensures compliance with NCAA and institutional guidelines, and empowers athletes to build their personal brands with confidence.
